The hidden costs and benefits of things we take for granted

This article discusses the issue of “price” on products and how most consumers do not understand that the products they consume are much more expensive than they really think. This extra sum is from external costs. This article gives an example of the dollar(s) consumers spend on energy and the ever increasing external costs.

How can we educate society on external costs? What can you do to purchase products that have a more “true” cost?

Check out the article : http://www.grist.org/article/2010-02-09-the-hidden-costs-and-benefits-of-things-we-take-for-granted/